Before she became the Director of Women’s Basketball Operations at the Metro Atlantic Athletic Conference, Alexis Wayne learned through experience at NU.
From Foot Locker to Walmart to Champion to K-Swiss, mainstream brands are getting in on esports fashion as esportswear grows into a lifestyle brand.
T-Mobile is quickly growing its participation with Little League International through a Home Run Derby and philanthropic efforts in Puerto Rico.
Programs like Auburn and North Carolina leverage INFLCR’s content distribution platform to tell their stories at a high level during the season.
NASCAR started its first esports league in 2009, long enough to see a cottage industry balloon into a global behemoth. Now they’re growing with it.
TikTok has invaded popular culture. Now, it’s made its way into the sports world as leagues and teams try to capitalize on the short-form video platform.