Month: May 2019

California Opens Door for Student-Athletes

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 […]

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‘Locked In’ Goes Behind the Curtain With NBA 2K League Players

For Season 2, the NBA 2K League is diving into the lives of its players in the content series “Locked In,” hoping to attract new fans.

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Emmy-Winning Videographer Ty Rogers on Freelancing and Staying Curious

A strong sense of curiosity has led Ty Rodgers to work with some of the biggest names in sports like Michigan football, Duke basketball and Cam Newton.

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Turning ESPN Around

Jimmy Pitaro has been able to increase digital offerings and improve the brand’s image in the wake of the network being criticized for being too political.

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Brutal Business: How WLC is Selling Lethwei to the World

Lethwei, a brutal bare-knuckle combat sport, was previously confined behind Myanmar’s borders. Now, WLC CEO Gerald Ng wants to go international.

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Editorial Veterans Join FOS

It’s with great excitement that we welcome both Ian Thomas and Michael McCarthy to the Front Office Sports team.

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Meet The Rising 25: Melissa Darusz of Hard Rock Stadium

Going outside of her professional comfort zone helped the Calvin College grad land a role in special events at the home of the Miami Dolphins.

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Shot Callers: Elisa Padilla on Miami Marlins’ New Marketing Strategy

Part of the Miami Marlins’ rebrand has been adjusting their approach to community relations. Meet the woman spearheading that effort.

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How the Nationals Off-Field Programming Drives New Fans to the Ballpark

With events like “Bourbon and Baseball” and “Bubbles and Baseball,” the Washington Nationals turn to experiential pregame programming to help attract fans.

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Rachel Nichols and ‘The Jump’ Lead the Way in Daily NBA Coverage

With the NBA playoffs reaching their peak, Rachel Nichols and “The Jump” are ramping up coverage, bringing the latest news to the growing NBA community.

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