*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 […]
For Season 2, the NBA 2K League is diving into the lives of its players in the content series “Locked In,” hoping to attract new fans.
A strong sense of curiosity has led Ty Rodgers to work with some of the biggest names in sports like Michigan football, Duke basketball and Cam Newton.
Jimmy Pitaro has been able to increase digital offerings and improve the brand’s image in the wake of the network being criticized for being too political.
Lethwei, a brutal bare-knuckle combat sport, was previously confined behind Myanmar’s borders. Now, WLC CEO Gerald Ng wants to go international.
It’s with great excitement that we welcome both Ian Thomas and Michael McCarthy to the Front Office Sports team.
Going outside of her professional comfort zone helped the Calvin College grad land a role in special events at the home of the Miami Dolphins.
Part of the Miami Marlins’ rebrand has been adjusting their approach to community relations. Meet the woman spearheading that effort.
With events like “Bourbon and Baseball” and “Bubbles and Baseball,” the Washington Nationals turn to experiential pregame programming to help attract fans.
With the NBA playoffs reaching their peak, Rachel Nichols and “The Jump” are ramping up coverage, bringing the latest news to the growing NBA community.
