Rutgers drew inspiration from an unusual source to market the upcoming 150-year-anniversary of the first-ever college football game.
A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.
The founders of Connect&GO brought several uses for radio-frequency identification technology to the world of live sports and entertainment.
After making its name in the traditional sports sphere, Celsius is ready to take on the esports industry with its first sponsorship deal.
The Barstool Classic will hit eight cities in its first year, providing the company’s fans and golfers with the chance to compete for $10,000.
Meet Benjamin Gallagher: Head of Social at The Checkdown. A graduate of Chapman University, Gallagher has spent time working with some of the world’s largest brands.
Ricky Jean Francois, Jordan Reed and Sam Shields are building a Dunkin’ empire in South Carolina and Georgia to better set themselves up for retirement.
Three years ago, Tiger Woods’ brand was at a low point. But his surprise win at Augusta primes golf’s most famous star for a business comeback story.
Meet Austin Cox, Elite Account Executive at Hudl. A graduate of the University of Southern Mississippi, Cox believes in taking calculated risks to succeed.
With the Alliance of American Football filing for Chapter 7 bankruptcy, stakeholders in the short-lived league could be waiting a while to get paid.
