Month: March 2019

SXSW Panel Forecasts Opportunities Galore For Broadcast Rights

A missed opportunity by established broadcast networks has set up a wild west when several major sports broadcast rights expire in coming years.

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NBC and Refinery29 Promote Female Empowerment Through ‘On Her Turf’

The multi-platform campaign enables both brands to tell stories about women breaking barriers throughout the sports world.

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How Players Associations Could Help Improve Esports’ Infrastructure

As players associations start to form within esports leagues, leaders are hopeful they can start to help solve the issues facing players in the industry.

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Building on Country Pride, Combate Americas Looks for Big 2019

Fighters representing their nations take the cage as Combate Americas hopes to draw a young Hispanic demographic viewership.

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NFL Viewership Growth Throughout Europe Exposes Opportunities in the US

The NFL is tapping into a different fan base in Europe — and lead marketing agency Two Circles hopes to merge marketing styles for U.S. clients.

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By the Numbers: Reviewing the Impact of Sports Sponsorships Last Year

A pioneer in the sponsorship space, Hookit is the leading single-source platform for quantifying sports sponsorship value across all forms of media.

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Why Athlete Retirement Transitions Can Be So Devastating

Sports psychologist Scott Goldman discusses the struggles athletes can face in retirement from their professional and amateur careers.

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Bleacher Report’s Bryan Graham on Measuring Social Success

Live from Bleacher Report in NYC, we talk B/R’s social strategy, how the organization views success on social, and what ideation within B/R looks like.

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‘Be Better’: Inside Good Men in Sport’s Hard-Hitting Message for Men

In the face of change, one program is working to mobilize men to be a generative force for good while helping them find meaning and purpose in their lives.

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As Retirement Nears, Yankees Star CC Sabathia Experiments With ESPN Deal

In his final season, Yankees pitcher CC Sabathia will also take on a part-time role in broadcasting to explore his post-playing career options.

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