Month: February 2019

How Rakuten Is Leaving Its Mark on Steph Curry’s Underrated Tour

Rakuten teamed up with Steph Curry to provide funding for the Underrated Tour, which offers support for high school players trying to improve their game.

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GolfPass Could Set Standard in 21st-Century Sports Media

A partnership between NBC Sports and Rory McIlroy will bring five pillars of golf lifestyle to fans via GolfPass, a direct-to-consumer membership service.

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Charlotte Leaders Expect Significant Benefits From Hosting All-Star Game

Charlotte leaders expect to earn more than the estimated $100 million in economic impact, including global media exposure.

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sponsorshipX’s Unique Spin on Marketing Conferences Comes to Nashville

SponsorshipX is not your typical conference with boring speakers and sessions. With an annual multi-day event, it throws its attendees into the action.

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VSiN Aims to Alter Sports-Talk Content As Sports Betting Takes Hold

The mission of VSiN is to offer insight beyond commentator opinions and inform bettors on how various aspects of the games might affect outcomes.

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Nike’s Focus is on Fitness with New Yoga Line

With its newest yoga collection, Nike’s focus is on fitness and function.

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Social Spaces Rule the Day at Venues

Beyond just providing fans with another option in which to take in the event, these spaces have also created more sponsorship inventory.

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Inside The Huddle: Vertical Content With SLAM’s Adam Figman

Coming out of college, SLAM’s head editor never thought that he would one day organize a photo shoot with Kyle Lowry, DeMar DeRozan, and Drake.

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New Partnership Provides Experimental Approach for Aramark

The potential innovation in Aramark’s retail partnership with the AAF is a point of excitement for the concessionaire’s executives.

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How SQWAD’s In-Game Trivia Promotions Add Value to the Portland Winterhawks’ Partners

For the Western Hockey League team, SQWAD’s contributions to its innovative sponsorship offerings continue to be an invaluable addition.

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