Month: February 2019

The Story Behind the Giants’ New $10 Million Scoreboard

Ahead of this year’s MLB season, the Giants are set to unveil a new scoreboard that at over 150 ft by 70ft, will be the third largest in the league.

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Inside the Marketing Evolution of Giannis Antetokounmpo

Alex Saratsis, Antetokounmpo’s agent, says that in 2019, they will be taking an approach that includes sharing more of the player’s personality.

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Twitter and TNT to Offer Unique NBA Viewing Experience

Beginning at All-Star Weekend, fans will have the opportunity to view the second half of select NBA games via Twitter stream through a single-player view, as part of an initiative by the NBA, Twitter and Turner Sports.

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Channeling Napoleon Dynamite a Success for Blazers All-Star Campaign

A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.

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Former NFL Lineman Looks to Change the Way We Share Music

Jason Fox hopes his app EarBuds will help transform how people share music, an inherently social aspect of life that has catching up to do.

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Inside the Atlanta Falcons’ Social Media Presence With Kyle Benzion

Throughout all of their content, the Atlanta Falcons utilize three different hashtags that each play their own part in telling the team’s story.

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Timbers’ Kayla Knapp on Building a Social Voice From the Ground Up

After spending five years at FOX Sports, Kayla Knapp moved to Portland where she was handed the keys to the social accounts of the Timbers and Thorns.

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Inside The Huddle: Digital Content Distribution With Tina Jain

In the buildup to Front Office Sports’ Digital Media Huddle presented by opendorse on February 22, we’re introducing you to the huddle leaders who will be lending their expertise to […]

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Bleacher Report Is Focused on the Second Generation of Social Media

As consumer habits continue to change, the company is looking to take advantage by blending content with experiential and commerce opportunities.

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Puma Plants Flag in Hoops World With Full All-Star Calendar

Highlighted by the release of a new silhouette, Uproar, Puma is continuing to build its basketball brand with busy weekend in Charlotte.

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