Month: January 2019

Everlast Worldwide Invests in the Future of Boxing With New Event

The company has teamed up with entrepreneur Adrian Clark to bring a unique, new opportunity to boxers.

By /
‘Watering the Grass’: Why Company Culture Matters in Sports Business

A life in sports can be demanding, but that doesn’t mean an office has to be unwelcoming. Rather, open communication can provide a variety of benefits.

By /
Tech Innovations and Highly Anticipated Discussions Cued Up at CES Sports Zone

Attendees will have the chance to learn about sports technology, digital media, mixed reality and more at the CES Sports Zone in 2019.

By /
Tunes and Touchdowns: How Music Will Play a Huge Role at the Super Bowl

By creating a musical event at the Super Bowl, On Location Experiences is solidifying its place as a leader in the experiential hospitality business.

By /
Rigorous Preparation Rewarded As 2019 Winter Classic Generates High Ratings

The 2019 Bridgestone Winter Classic drew the best ratings the event has had in four years, thanks to a lot of hard work between the NHL and Notre Dame.

By /
Toyota Grows Olympic Involvement With Six New Partnerships

Ahead of the 2020 Summer Games in Tokyo, Toyota has expanded its Olympic commitment, partnering with the National Governing Bodies of six new sports.

By /
Lenny & Larry’s, LA Kings Showcase How to Grow a Sports Partnership Over Time 

The Complete Cookie brand displays how to properly take a bite out of the sports partnership landscape.

By /
‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas

A Topgolf game on ice is one example of the creativity the Vegas Golden Knights are able to showcase with a blank slate in a city known for entertainment.

By /
Three Predictions for Sports Digital Media in 2019

What’s next? Professionals from around the industry offered their thoughts on what’s in store for social media in the new year.

By /
Eat Up! Here’s Why Fans Can Expect Continued Concession Innovation and Lower Prices

As teams compete for attention in a world of increased entertainment options, they’re turning to concessions to help add to the experience of games.

By /