Month: January 2019

Executives Believe Golf’s ‘First-and-10 Line’ Can Help Build the Sport

NBC Sports and Topgolf are banking on growing the sport of golf, both in viewership and participation, with the Toptracer ball-tracking technology.

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Reduce, Reuse, Recycle: A Look at Super Bowl Sustainability Efforts

The NFL Environmental Program started a focus on Super Bowl sustainability 25 years ago, providing an example for sporting events across the country.

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How the Edmonton Oilers and SQWAD Are Pulling Off Unique In-Game Giveaways

Thanks to a new partnership, the Edmonton Oilers have developed a very inclusive, innovative way to increase engagement with fans who attend their games.

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Mesh Seats Help Showcase Innovation at New Las Vegas Ballpark

The Las Vegas Ballpark is set to open this year with brand new mesh seats that promise to keep fans cool and comfortable in the Las Vegas sun.

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DC United’s Broadcast Deal Could Further Demonstrate Digital Media Potential

FloSports’ broadcast deal with D.C. United exemplifies the company’s mission to raise the profile of sports outside the Big Four leagues.

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A Look at the First Fifty Sports Tech Tokyo Participants

Sports Tech Tokyo has announced 50 of the 150 slots for the program meant to be a “gateway” to Asia for the sports tech community.

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Gratitude Helps Chelsea FC Unlock Winning Engagement Strategy

Over the holiday season, Chelsea FC launched #CFCFansgiving, a social campaign designed to honor its most loyal American fans.

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White Sox Announcer Jason Benetti Uses Humor to Shed Light on Cerebral Palsy

The play-by-play announcer has cerebral palsy, but he has built a career in a field that hasn’t always been accessible to those with disabilities.

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USOC Continues Turn to Tech to Increase Medal Counts in Tokyo

The U.S. Olympic Committee is careful in the technologies its sports use, but overall technology is now an important tool in helping train athletes.

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Double Amputee and Paralympian Driver Finds Unique Way to Overcome Obstacles

Alex Zanardi designed hand controls to be able to continue racing and will pilot a BMW for Rahal Letterman Lanigan Racing in the upcoming race.

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