Month: January 2019

Inside the Revenue Generation and Marketing Frenzy of a Super Bowl

With kickoff just around the corner, let’s take a look at just how big of a deal (literally) the Super Bowl is from a business perspective.

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Inside the Huddle: Talking Paid Social With Angela Welchert

For Angela Welchert, a social media partnerships lead at IBM, paid social has become an intregral part of her job and the company’s overall strategy.

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New Sponsorship Maintains Trend of Quality Over Quantity for Riot Games

For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.

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Adidas Gets Creative With Latest Activation

Ahead of the Australian Open, Adidas and Parley for the Oceans teamed up to pull off an activation that made use of the iconic Bondi Icebergs Pool.

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Game Changer MVP Offers Unique In-Stadium Media for Australia’s KFC BBL

Game Changer MVP offers a wide variety of media production services to clients — and has seemingly brought fan engagement to a new level.

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Saturday Nights Evolving Into Marquee NBA Night for ESPN and ABC

ESPN’s increased emphasis on NBA Saturday Primetime — paired with the NBA’s drama-filled season thus far — appears to be the formula for successful ratings.

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Digital Innovation Included in New NHL Trading Card Partnership

The NHL’s trading card deal with Upper Deck includes multiple initiatives, including e-Packs, to convert casual fans to lifelong hockey advocates.

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Lack of Concussion Knowledge Showcases Insurance Needs for Organizations

Uncertainties of long-term head trauma impacts leave sports organizations at risk, seeking preventative and proactive measures like concussion insurance.

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SeatGeek and Cargo Bring Tickets to the Backseat

Thanks to a new partnership, passengers who find themselves in Cargo-equipped vehicles will have the chance to get exclusive pricing on tickets.

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Inside the Shoe: A Look at Nike Adapt BB with Eric Avar, VP of Design at Nike

For Eric Avar and Nike, the Nike Adapt BB is more than just a technological breakthrough, it marks the company’s shift from footwear to firmware.

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