With kickoff just around the corner, let’s take a look at just how big of a deal (literally) the Super Bowl is from a business perspective.
For Angela Welchert, a social media partnerships lead at IBM, paid social has become an intregral part of her job and the company’s overall strategy.
For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.
Game Changer MVP offers a wide variety of media production services to clients — and has seemingly brought fan engagement to a new level.
ESPN’s increased emphasis on NBA Saturday Primetime — paired with the NBA’s drama-filled season thus far — appears to be the formula for successful ratings.
The NHL’s trading card deal with Upper Deck includes multiple initiatives, including e-Packs, to convert casual fans to lifelong hockey advocates.
Uncertainties of long-term head trauma impacts leave sports organizations at risk, seeking preventative and proactive measures like concussion insurance.
For Eric Avar and Nike, the Nike Adapt BB is more than just a technological breakthrough, it marks the company’s shift from footwear to firmware.