Month: January 2019

The New England Patriots Trust 8K Solutions’ mastRcam to Safely Film Practices

The mastRcam allows head coach Bill Belichick and his team of champions to film outdoor practices from high angles with ease.

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Microsoft’s NFL Campaigns Culminate in Super Bowl Week Activation

This year, Microsoft has tapped into NFL players’ personalities in order to tell a broader story about the brand its impact on player hobbies.

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Nike Turns App Into Store With First SNKRS Pop-Up in Atlanta

Nike’s Super Bowl strategy includes a unique sneaker experience through the SNKRS app and a “Studio of Dreams” customization hub.

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Super Bowl Presents Lucrative Memorabilia Opportunities for Players

Players are busy signing licensing and marketing contracts in case their performance in the Super Bowl cements their place in sports history.

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Inside The Huddle: Monetizing Social Content With Alex Korn

Alex Korn, Senior Director of Content, Partnerships & Talent at Whistle, speaks to how continually innovating leads to making money on social media.

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Cowboys’ Taylor Stern on the Digital Strategy of America’s Team

Now the content strategist for the Cowboys, Taylor Stern is helping craft the digital brand of the future for America’s Team.

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Amazon Gears Up for the Big Game

Although Alexa won’t be taking the field on Sunday, she will be helping football fans across the country and around the globe answer questions.

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Inside Buffalo Wild Wings’ Super Bowl Plans

From a nationwide offering to a partnership with former NFL punter Pat McAfee, Buffalo Wild Wings is back again with timely activations.

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Golden State Warriors Turn to Viber to Enhance Fan Experience

The Warriors and Viber are only in the second year of their partnership, but the NBA team has already capitalized on Viber’s diverse user base.

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Inside The Huddle: Paid Social Media With Stuart Drew

Stuart Drew, social media manager for the NFL’s Miami Dolphins, stresses the importance of constant learning for social professionals.

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