Month: December 2018

Transmit.Live Sees Future With Live Streaming Tech

The company is working with brands like Viacom and the NFL to help them reach larger audiences and better monetize their content.

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Winnipeg Jets Put Customer Service in the Palms of Fans

The introduction of the technology by the Winnipeg Jets, Manitoba Moose and their home arena, Bell MTS Place, helps alleviate stress on customer service.

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Championship Horse Racing Set to Introduce ‘The Series’ in 2019

The company is bringing a team and league model to horse racing, aiming to enhance sponsorship and fan engagement opportunities.

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FC Schalke 04 and Kick It 3v3 Aim to Develop Youth Soccer Talent in Atlanta

The German Club and American grassroots soccer tournament tour will host a youth tournament in Atlanta this month — aiding the sport’s growth in the States.

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PlayStation Renewal Brings Stability to Fiesta Bowl

After a stretch in which the Fiesta Bowl saw four different title sponsors in four games, PlayStation’s multi-year commitment brings stability to one of the premier bowl games of the season.

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Minor League Baseball Showcasing Deeper Partnership Connections With Hot Dogs

A focus on aligning values with strategic partners has led to a unique collaboration between Minor League Baseball and Applegate Farms.

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Will Snapchat Still Be Useful in 2019? Sports Marketing Pros Weigh In

There are more and more professionals believing that it’s a smart strategy to abandon Snapchat. So, it’s up to the company to go back to the drawing board.

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Inside the Life of Allison Galer, One of the WNBA’s Most Prominent Agents

Since starting her own sports agency at age 22, Allison Galer has climbed to the top of her field, working as an agent to big names like Lisa Leslie.

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College Basketball Blue Bloods Use Tech to Streamline Content Distribution

As the arms race continues, programs like Kentucky and UNC are taking the battle to tech.

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How MGM Built Hype for ‘Creed 2’ With Athlete Screenings

The campaign seemingly paid off as “Creed 2” had the largest Thanksgiving weekend opening ever for a live-action title by grossing $55 million.

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