Month: December 2018

How College Football Bowl Games Provide Experiences and Impact Beyond the Game

College football bowl games provide not only an experience for players and coaches, but also are an avenue for impact on the host cities.

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How ISL Is Using a Rebrand to Venture Into Further Creative Opportunities

ISL, a full-service sports management agency ingrained in international soccer, is now focusing on its grand multicultural market.

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Internal Drive Keeps Alex Rodriguez Busy After Baseball Career

All of A-Rod’s post-career activities could, in some way, be traced to when he was forced to serve a late-career, 162-game suspension in 2014.

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ESPN Production Crews Gear Up for Five-Game Christmas Day Slate

With some of the NBA’s hottest teams facing off on Christmas, the ESPN production team has a full plate with 13 consecutive hours of coverage.

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Athletes Turn to LW Branding to Help With Personal Brand

With big-name clients such as Kirk Cousins, Darius Philon, and ESPN’s Olivia Harlan, LW Branding is poised for even more growth in 2019.

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Branding Wars: Sports Marketing Pros Give Their Picks for Best NY6 School Brands

Each of the NY6 schools have done great work over the years building their respective brands — but which program does it better?

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Behind Baseball America’s Evolution Into the Digital Age

Since its 2017 sale, Baseball America has continued its evolution into the age of digital media providing the same content at a greater depth.

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National Basketball Retired Players Association Expands Horizons With NASA Partnership

In collaboration with NASA, NBRPA members can now work with engineers to pursue the commercialization of patented technologies.

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Timberwolves Use Pop Culture to Drive Creative Direction for ‘City Edition’ Jersey

The Minnesota Timberwolves were seen as one of the big beneficiaries of the ‘City Edition’ Jersey campaigns because of their weaving in of local and popular culture.

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Gen.G Is Leading the Highly Competitive Esports Arms Race

Gen.G, which is opening eyes around the industry, owns and fields teams across the world’s biggest competitions in the most recognizable gaming franchises.

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