Month: November 2018

Woods and Mickelson See the Future With ‘The Match’

The behind-the-scenes content that comes with no commercials provides what Woods and Mickelson see as huge potential for the future of watching sports.

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Inside the NFL’s Recent Thanksgiving Ratings and Why They’ll Rebound This Year

In 2017, all three Thanksgiving NFL games saw a drop in total viewership from 2016. There’s reason to believe the ratings will bounce back in 2018.

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Toyota, Philadelphia Sports Teams Go Extra Mile to Honor the Military

The international car brand worked with all five teams to deliver integrated and niche community outreach activations to unite with veterans.

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Inside CBS Sports’ Innovative Podcast Strategy

With podcasts like “The Season” and “Off The Bench,” CBS Sports is continuing to innovate and set itself apart from others competing for the same audience.

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Why PointsBet Turned to Darrelle Revis to Bolster Marketing Efforts

You might remember Darrelle Revis as one of the best shutdown cornerbacks in NFL history. It appears he’s found a new initiative to dominate.

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The US Rugby Players Association and Its Goals for the Future of the Game

The USRPA was launched with one thing in mind: to promote, advance, and protect the interests of national rugby players.

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Meet the New Creative Team for the Alliance of American Football

Thanks to a digital team filled with fresh faces and new ideas, a new professional football league is about to take off.

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Using Data & Analytics: Where to Start and How to Drive Value

A deep-dive webinar presented by StellarAlgo that takes a look at how to start the process of becoming a data-driven organization and how to drive value from your data.

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Pac-12 Network Grows Viewership Thanks to Cross-Platform Integration

The Pac-12 Network is experiencing an increase in ratings thanks to a record-breaking amount of live-event broadcasts and strong digital strategies. 

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Inside the NFL’s New Partnership With ‘Fortnite’

One of the world’s most popular video game and the National Football League are connecting with fans through cosmetic DLC.

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