The LPGA uses a variety of social tools to tell its players’ stories to the world.
Metro has put a unique spin on their official wireless sponsor relationship.
In a league where TV deals, ticket sales, and merchandising may not bring in the same revenue that other professional leagues enjoy, sponsors open new revenue streams for the WNBA.
The team at CBS Sports saw an opportunity to provide its fantasy players with a new way to get information about their team.
Want to pursue a career in esports? It’s not all fun and games.
Heading into next summer’s Women’s World Cup, the National Women’s Soccer League aims to maintain its position as a leader in the game.
The deal with Mastercard helps pave the way for the creation of a global sponsorship program similar to what the Olympics boasts.
When Busch had the chance to spend time around two Hall of Fame owners, he realized ownership could become a reality for him.
The New York Jets and Marvel teamed up for an exciting game sponsorship and unique fan giveaway.
With his Players Philanthropy Fund, former Baltimore Ravens kicker Matt Stover is making the most of his career off the field.
