Month: October 2018

Inside the LPGA’s Social Media Strategy and Execution

The LPGA uses a variety of social tools to tell its players’ stories to the world.

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Metro by T-Mobile Finds Unique Exposure Opportunity With UFC Pre-Fight Show

Metro has put a unique spin on their official wireless sponsor relationship.

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WNBA Teams Find Success Through Creative Partnerships

In a league where TV deals, ticket sales, and merchandising may not bring in the same revenue that other professional leagues enjoy, sponsors open new revenue streams for the WNBA.

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CBS Sports Turns to Voice to Help Fantasy Football Players

The team at CBS Sports saw an opportunity to provide its fantasy players with a new way to get information about their team.

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How You Can Make a Career Out of Video Games: 3 Tips to Break Into Esports

Want to pursue a career in esports? It’s not all fun and games. 

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As Women’s Soccer Grows, the NWSL Aims to Be the Sport’s Global Leader

Heading into next summer’s Women’s World Cup, the National Women’s Soccer League aims to maintain its position as a leader in the game.

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Inside Riot Games’ Partnership with Mastercard and What It Means for the Future of the Publisher

The deal with Mastercard helps pave the way for the creation of a global sponsorship program similar to what the Olympics boasts.

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How Kyle Busch Manages His Own Race Team: An Inside Look at Kyle Busch Motorsports

When Busch had the chance to spend time around two Hall of Fame owners, he realized ownership could become a reality for him.

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New York Jets and Marvel Join Forces on Super(hero) Gameday Activation

The New York Jets and Marvel teamed up for an exciting game sponsorship and unique fan giveaway.

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Former NFL Star’s Players Philanthropy Fund Is Bigger Than Sports

With his Players Philanthropy Fund, former Baltimore Ravens kicker Matt Stover is making the most of his career off the field.

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