Month: September 2018

Lexus Motorsports Takes Educational Approach to Email Marketing

One of the newest manufacturers in IMSA’s WeatherTech SportsCar Championship, Lexus sees its involvement as an opportunity to bring new attention to the brand.

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Inside AEG’s Four Consecutive Years of Record Revenue Results

The company has been able to capitalize on its industry-leading portfolio of properties to see steady growth.

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Elevate On Campus Looks to Become New Player in College Athletics

The new initiative from Elevate Sports Ventures looks to bring another option to college athletic departments across the country.

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Examining NFL Sponsors and Their Handling of the National Anthem Protests

The National Anthem protests have become a focal point of discussion, but most sponsors seem to be indifferent when it comes to the happenings.

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USL’s Orange County Soccer Club Kicks Off Groundbreaking Esports Venture

The Southern California USL side will be the first club in its league to field a competitive FIFA team.

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CBS Sports HQ Places Its Bets on Sports Betting Show

The 24/7 streaming sports network will be the home to “SportsLine Edge,” an extension of the already successful SportsLine.com.

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Arizona Cardinals Lead the Charge in the Future of NFL Coverage

Fans are demanding more insider coverage, and teams such as the Cardinals are providing that through shows on social media.

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In Wake of Kaepernick Ad, College of the Ozarks Drops Nike

Student-athletes will no longer wear Nike in response to the company’s new ad campaign.

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Inside IMSA: A Series on the Rise

IMSA’s unique relationship with manufacturers and fans has given it a leg up on other racing series.

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Bleacher Report Gets Into Sports Betting With ‘Simms & Lefkoe: The Show’

The goal of the show, at least on the betting side, will be focused on making gambling normal for viewers as more states shift towards legalizing it.

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