Month: August 2018

How the 24 Foundation Effectively Lifted Its Image in the Community

Started by one Charlottean after seeing Lance Armstrong defeat cancer, the mission of the 24 Foundation is getting aid to those going through a diagnosis.

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Study Confirms Esports Has Graduated to the Big Leagues

Esports has arrived — mostly because they offer partners and sponsors access to a valuable demographic not nearly as impacted by traditional advertising.

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Inside Bojangles’ and Darlington Raceway’s Unique Partnership

Since 2012, Bojangles’ has been the entitlement sponsor of the Southern 500 Monster Energy NASCAR Cup Series race at Darlington.

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How to Master the First Month in a New Sports Business Job

Scoring a new job in the sports business industry is worthy of a pat on the back. Just remember, though, that’s when the real work begins. 

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Former NFL Player’s New Political App Aims to Instill Change

Politiscope is an app designed to create player profiles for various politicians. Will it make a positive difference in society? 

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Get Ready for a Flood of Programming Centered Around Sports Betting

It’s time to place your bets on who becomes sports betting’s Matthew Berry and which network truly wins the new game.

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How ESPN The Magazine Made Waves With Its Heroes Issue

ESPN the Magazine sets itself apart by creating stirring narratives that break away from traditional win/loss coverage of sports.

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Michelin Makes Largest Motorsports Commitment Ever With IMSA

Michelin is bullish on the rise of IMSA and the opportunities the sports car organization provides them to tell their brand story in a unique way.

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Alabama and Hibbett Sports Team Up With YouTuber FunnyMaine

The Southern sports retailer is exploring a unique influencer partnership with FunnyMaine to reach Crimson Tide fans on new platforms.

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UFC Adds New Category to Sponsorship Menu with Trifecta Nutrition Pairing

Thanks to its new partnership with UFC, Trifecta Nutrition will activate tangibly as well as through UFC’s various digital channels.

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