Month: July 2018

Outland Trophy and the NFID Team Up for Unique Partnership

This exciting partnership brings more meaning to one of college football’s most prestigious awards.

By /
Sponsors Look to Capitalize on World Cup Fever

Sponsors now have the opportunity to use the next wave of tournaments to build off of a successful World Cup and create new momentum.

By /
AR and VR Bring New Engagement Opportunities to Sports

As more sponsorships move away from traditional buys and focus their efforts on engaging consumers, AR and VR will play larger roles in the overall activation mix.

By /
Beyond the Door: Inside the Life of a Sports and Entertainment Real Estate Specialist

Ben Moss, Director of the East Coast Sports & Entertainment Division for Compass, takes us inside his job and shows us how his role is about more than just helping […]

By /
Rugby World Cup Sevens’ Bay Area Takeover Aims to Accelerate Sport’s Growth

The tournament taking place at AT&T Park has the chance to give both casual and ardent fans an up close and personal look at exciting rugby sevens action.

By /
Partnerships Key for Success of Greensboro Swarm

The front office has been able to put together long-term partnerships with local groups that have helped add stability to the franchise.

By /
Former Louisville Players Take On NCAA in New Lawsuit

Five players from Louisville’s 2013 Men’s National Championship team have decided to file suit against the NCAA to “restore their names”.

By /
Toyota’s NASCAR Involvement Drives Brand’s Market Growth

Since making its entrance into the sport, Toyota has seen a 61 percent increase in the acceptance of its brand within NASCAR.

By /
How an Agent is Synthesizing Athlete Representation with the Law

For Chris Patrick Jr., being able to successfully blend representation and law has helped him carve out a unique niche as an agent.

By /
How Digital and Social Media Transformed the MLB All-Star Voting Process

Thanks to the evolution of both technology and process, Major League Baseball and its teams have benefited from the digital voting format.

By /