Month: January 2018

Opinion: Why a Logo Change Isn’t Enough

The question now is; what took so long and why is the logo the only thing going?

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An NFL Offseason Offers Hope for Teams, but So Might a Rebranded Look

The NFL’s partnership with Nike has inspired some bolder changes in its first five years.

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With New Cleat, Adidas Changes the Production Game

The company can now take footwear from design, to production, to use in under 14 days.

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SEC Powerhouses Use Tech to Help Student-Athletes Build Their Brand

Auburn, Kentucky, and South Carolina have all turned to Birmingham-based INFLCR to deliver a more streamlined workflow.

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From the Halfpipe to the Boardroom: How Brittany Gilman Has Built an Agency From the Ground Up

Brittany Gilman’s journey from professional snowboarder to international entrepreneur has been anything but linear. 

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Anheuser-Busch Turns to Social Media to Send 500 Fans to the Daytona 500

The company is giving fans the opportunity to win the trip of a lifetime.

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It’s All Fun and Games (‘Till Somebody Brings Up the Money…)

Landing a spot in Cooperstown is about more than just a gold plaque.

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Live Sports and the Augmented Reality Conundrum

Can the additive experience of AR be enough to push fans to use it often?

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What’s Old is New Again as McMahon Brings Back the XFL

Investing $100 million of his own money, McMahon is confident XFL 2.0 is going to thrive.

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