Month: November 2017

Lions Turn to Wayfinding to Make it Easier for Fans to Navigate Stadium

The team is using Apple’s Indoor Positioning technology to accomplish the feat. A look at the interface of the Lions’ mobile app where the navigation will be housed. (Image via YinzCam) Stadiums […]

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Why Data Has Become Marketing’s Most Powerful Tool

The more data collected, the easier it becomes to create profiles around your customers and fans. Photo via: Digitalsport.co There is going to be a day when you walk into your […]

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Why Inter Milan Plans to Produce 110 Stories in 110 Days

The herculean effort is part of a celebration of the club as it reaches its 110th anniversary. Photo via Sports Interactive Community With Roma receiving big media attention following their […]

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How The “Tweetstorm” Feature Can Be Useful For Sports Brands

Remember, always think before you Tweetstorm. Twitter’s newest teased feature has some potential to change how brands strategize around the platform. Over the weekend, Twitter confirmed that it is testing […]

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How Audi and Airbnb Took Fan Experience to Unprecedented Heights

In early August, Audi and Airbnb gave fans the opportunity of a lifetime. The pitch side home presented by Audi and Airbnb (Via Audi Mediacenter) When it comes to promotions, […]

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Storytelling in the 21st Century

Patty Hubbard is hoping to redefine how athletes build their brands. Patty Hubbard, Co-founder and Managing Director of BrandForward (image via Patty Hubbard) Storyteller is not a job title posting you would […]

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Teams and Brands Turn to NFC Technology to Drive Engagement

The relatively new technology has allowed companies like Digitize Your Brand to create unique activations. TFanBands depicted at the University of Texas Coors Light activation. Bands are brand reflective, and […]

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#Verified; Players’ Tribune Launches Weekly Show

Ever wonder what a press conference with fans would look like? Players’ Tribune is going to do just that. Karl-Anthony Towns and A.J. Green (Photo courtesy of SportTechie) Starting today, fans […]

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NASCAR Celebrates STEM with Chevrolet Diversity Scholarship and VIP Weekend

USC Student Cindy Yen Takes First Place with Fuel Mileage Video Four students who showcased their creativity using STEM were presented with the NASCAR Chevrolet Diversity Scholarship and a VIP Weekend […]

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How a Love for Esports Propelled Grant Paranjape Into His Dream Job

Whether or not you believe in the sticking power of esports, it’s making a profound impact on our industry. In May of next year, the NBA 2K League will officially […]

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