Month: November 2017

GumGum Sports and the Future of Sponsorship Valuations

GumGum Sports’ partnership with the New Orleans Pelicans and Saints could be important for both sides. The beauty of many technological innovations — and indeed, particularly ones of modern significance, such as blockchain […]

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The Advantage of Experiential Marketing in Sports

With more sponsors looking for tangible activations, experiential marketing could be the storyline of 2018. Courtesy of intellitix.com Why do fans enjoy attending sporting events? Is it the noise of the […]

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Opinion: Pace of Play isn’t the Problem

Which is wasting more time? Actual game play or antiquated commercial systems. In-game ads! (photo courtesy of Worldsoccertalk.com) As a sports fan, the one term I am tired of hearing […]

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Germany Establishes an Official Esports Association

At this point, can anything stop esports? Photo via ESBD Earlier this week, Germany made headlines by announcing the formation of eSport-Bund Deutschland (ESBD). The organization is the first of its kind […]

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The Oklahoma City Thunder are the World Champions of Pay

Of the top 25 teams across the world with the highest average pay per player, 19 belong to the NBA. The starting five for the Oklahoma City Thunder (Photo courtesy of […]

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Five Things We Learned About VR/AR Technology In San Francisco

The industry is only going to continue to explode. VR rendering of the SWAG shop (Image via the Atlanta Hawks) In mid-November Front Office Sports was invited to the World Virtual & […]

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The Mentality of a Great Sports Salesperson

No matter your field or place in your career, sales is a way of life. Image via cleverpm.com Get your mind right and your game tight. To succeed in sports sales, […]

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Stepping Outside Her Comfort Zone

How Lindsay McCormick parlayed herself into the opportunity of a lifetime with ePlay’s new augmented reality video game. Lindsay McCormick (Photo via Lindsay McCormick) The Opportunity According to Digi-Capital experts, the […]

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Super Bulbs Hopes to Bring Stadium Excitement Into Fans’ Homes

From fight songs, to matching colors for your team, Super Bulbs is sure to bring energy to your watch party. As the big moments happen — such as your team scoring a touchdown — the […]

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Socially Acceptable: How and When to Interject Your Brand Into a Viral Topic

Finding a way to capitalize on the hot topic of the day can be rewarding if done right. For a few hours last week, the infamous MARTA bus had Twitter abuzz […]

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