Month: September 2017

The Future of Collegiate Sports Marketing: IMG College and Learfield’s Merger

What does it mean for schools across the country? The new acquisition has a chance to shake up college athletics marketing. (Photo via SMU Athletics) Last week, IMG College and Learfield […]

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Lakers Media Day 2017: An Inside Look

A new NBA season is upon us as teams begin training camp and exhibition play this weekend. UCLA Heath Training Center Court (Photo by Michael Silver) The Los Angeles Lakers are never […]

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Are NFL Stadium Naming Rights Worth It?

Data suggests that beauty is in the eye of the beholder. Mercedes-Benz’s deal with the Falcons extends for 27 years. (Photo via Adam White) Over the last several years, we have […]

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Franchise: The Power of Going Beyond the Jersey

The year-old publication has garnered respect from some of the biggest names in basketball. A look at the cover of the magazine’s third issue. (Photo via @thisisfranchise) Founded in 2016, […]

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How the Cardinals are Quadrupling Their Instagram Comments with a Simple Partnership

‘Whose Shoes’ is helping drive conversation among followers. An example of the post the Cardinals have used for the initiative. (Photo via Brandon Naidus) Paid partnerships can be distractingly obvious at […]

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Purpose > Comfort

Rob Knox went from ESPN to the athletics communications industry. He learned a lot along the way. By Rob Knox, @knoxrob1 “Want to impress others? Talk about your successes. Want to […]

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Analytics and Content: How Delmondo Has Become an Industry Leader

The three year old company has done deals with NASCAR, UFC and more. Beyond analytics, Delmondo creates some of the most unique Snapchat campaigns. (Photo via Delmondo) Ever wanted to take […]

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CampusLore Delivers New Access and Perspective for Fans

The initiative gives fans close up access to the college football stars of yesterday made NFL stars today. A.J. McCarron, current Bengals’ quarterback and former Alabama star, gives an exclusive campus […]

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Kickin’ It: An Inside Look at the Life of a Professional Skateboarder

Kelvin Hoefler talks about life on the road, what he looks for in a sponsor and more. Louie Lopez nails a Fakie Flip (Photo by Jake Darwen) The Street League Skateboarding (SLS) […]

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Coca-Cola Inks Endorsement Deal with Fictional ‘FIFA 18’ Soccer Star

For the first time ever, the company will use a virtual endorser. Coca-Cola is turning to a virtual soccer star to endorse its ‘Zero Sugar’ product. Alex Hunter might be the […]

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