Month: April 2017

#NuggsForCarter Goes NASCAR

McDowell’s Chevrolet SS will feature WRL and K-Love as its primary sponsors, per usual with the supporting hashtag for the Food City 500 on Monday at 1 p.m. Image via @LFR95 Reno, […]

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He’s Scoop, He Scores, the Journey of Brandon ‘Scoop B’ Robinson

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration Brandon ‘Scoop B’ Robinson: Managing Editor and […]

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NASCAR Uses Dash4Cash to Help Spike Interest in Xfinity Series

Beginning in 2009, the Dash4Cash was used as an incentive to spike interest in the sport’s second tier. Daniel Hemric and his winnings. Photo via NASCAR.com NASCAR’s Xfinity Series made the […]

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Social Media Seven: NFL Schedule Releases

This week, we take a look at the best of the NFL’s schedule releases on social media, where teams brought some tremendous creativity. The NFL released its regular season schedule […]

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Busch Beer Turns All NASCAR Fans into Kevin Harvick Fans with Unique Promotion

Busch Beer is giving NASCAR fans one million reasons to root for Kevin Harvick Kevin Harvick will sport this special paint scheme to promote Busch Beer’s $1 million dollar giveaway in […]

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Baseball’s Young Guns Have Stranglehold on the League’s Top-Selling Jerseys

The first MLB jersey sales numbers were released April 21, and much to nobody’s surprise, the Chicago Cubs are doing well. After their first World Series in 108 years, the Cubs […]

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Brizi: Trail Blazing through the NBA Playoffs

Brizi, home of the BriziCam, has developed technology that allows fans to control a robotic camera that swivels to find them. Warning: The BriziCam may elicit shrieks of joy It is a […]

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Twenty’s Plenty: Virgin Media’s Latest Fan-Centric Activation

Virgin Mobile listened to the needs of football fans to reduce the cost of attending an away game and capitalized on it. Virgin Media’s new fan-focused Twenty’s Plenty initiative (via Virgin Media) […]

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The Pittsburgh Pirates Hit a Home Run with ‘Super Bucco Run’

Using their new field-level, LED scoreboard in right field, the Pittsburgh Pirates marketing department created Super Bucco Run. If you ever wanted to be in a Super Mario Bros. game, PNC […]

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ServiceMaster willing to pay coach David Fizdale’s fine

Beyond the willingness of the Memphis players to pay their coach’s fine, brands were also jumping in on the action. NBA.com Memphis Grizzlies coach David Fizdale went on the rant of […]

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